Privacy Policy

1. Who is responsible for your information

AGSMART LTD, trading as AgentSmart, is the controller of the personal information described in this policy. We are registered in England and Wales under company number 16721167.

Our registered office is 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.

For privacy questions or requests, email hello@agentsm.art or write to our registered office, marked “Privacy request”.

2. Information we collect

Our contact form collects your email address, phone number, selected services and any project message you choose to provide. We also record the submission time and your confirmation that you agree to be contacted about your request.

Website delivery and security services process technical information, such as your IP address, browser and device information, and request information. Cloudflare Turnstile processes security signals to distinguish visitors from automated traffic.

Please do not include passwords, payment details, identity documents, health information or other sensitive information in your project message.

3. Why we use your information

We use enquiry information to answer your request, discuss your project, prepare a proposal and follow up on that enquiry. We do not use a project enquiry as permission to add you to a marketing mailing list.

When you ask us about a service for yourself, we process information to take steps at your request before entering into a contract. For business enquiries made on behalf of an organisation, we rely on our legitimate interest in responding to relevant business communications.

We rely on our legitimate interests in operating a reliable website and preventing spam and abuse for website security. We may retain specific records to meet legal obligations or establish, exercise or defend legal claims.

Your email address, phone number and service selection are required to submit the form. Your project message is optional. You can ask us to stop following up on your enquiry at any time.

4. Cloudflare hosting and security

Cloudflare provides our website hosting, form processing, enquiry database and Turnstile security verification. Our enquiry database is configured for storage within the European Union. Other Cloudflare services operate on a global network.

Cloudflare processes technical security signals under its Turnstile Privacy Addendum. Information about its wider services is available in the Cloudflare Privacy Policy.

5. Fonts, security technologies and external links

We load website fonts through Google Fonts. Your browser connects to Google to request these files. Google receives technical request information, including your IP address and browser information. See the Google Privacy Policy.

Our hosting and security providers may use technologies needed to deliver the website and check for abuse. Their privacy notices explain these technologies. External links lead to websites that have their own privacy policies.

6. Access to information and international processing

Access to enquiries is limited to people authorised to handle them for AgentSmart. We share information with the service providers described above and, where necessary, professional advisers or authorities for a legal requirement or claim. We do not sell enquiry information.

Cloudflare and Google may process information outside your country, including outside the United Kingdom and the European Economic Area. Their privacy notices describe their processing locations and transfer arrangements. Cloudflare also publishes a Data Processing Addendum.

Contact hello@agentsm.art if you need information about the international transfers and safeguards that apply to your enquiry.

7. How long we keep information

We retain enquiry records while we need them to handle your request and related follow-up. We determine the retention period by whether your enquiry remains active, whether it leads to a client relationship and whether a legal obligation or claim requires us to keep particular records.

When enquiry information is no longer needed for these purposes, we delete it from our enquiry database. Deletion is managed manually. The website does not currently delete enquiries automatically after a fixed period.

Records needed for a client agreement or legal obligation may be kept separately for that purpose. Service providers manage their own technical records and backups under their applicable policies.

8. Your rights and how to contact us

Depending on the law that applies and the circumstances, you may request access to your information, correction, deletion, restriction of processing or a portable copy. You may also object to processing based on legitimate interests. If we rely on consent for a particular use, you may withdraw that consent without affecting earlier lawful processing.

Email hello@agentsm.art to make a request. We may need proportionate information to verify your identity before responding. We normally respond within one month. If the law permits an extension, we will explain it.

You can complain to the UK Information Commissioner’s Office or the data protection authority in your country. You do not need to contact us before making a complaint.

We do not use contact enquiries to make automated decisions that produce legal or similarly significant effects about you.

9. Changes to this policy

We will update this policy when our information practices change. The date above identifies the latest version.

10. Advertising cookies and Meta Pixel

Only with your prior consent do we load Meta Pixel (ID: 2558023491328187) to measure Facebook and Instagram advertising performance and show relevant ads. The legal basis is your consent. Before you choose “Allow”, or if you choose “Decline”, we do not load the Pixel or send events to Meta. Forms and demo calls work independently of this choice.

With consent, we send PageView when a page is viewed, Lead only after the server confirms successful acceptance of a contact form, and the custom event DemoRequested only after the server confirms acceptance of a demo call request. Meta may receive your IP address, browser and device information, page URL, referring page, visit time, and cookie or advertising click identifiers. We send only the event type and a request identifier to avoid duplicate counting, without names, email addresses, phone numbers, messages or call content through the Pixel and disable automatic event collection.

The recipient for EEA visitors is Meta Platforms Ireland Limited. Meta may link this information to your account, use it for measurement, personalised advertising and purposes described in its policies, and process it outside the EEA, including in the United States. See the Meta Privacy Policy and Business Tools Terms for the respective roles, transfer safeguards and data retention.

The Pixel may store _fbp (browser identifier) and _fbc (advertising click identifier) cookies, typically for up to 90 days, which may be renewed during visits with consent. Meta determines retention of the information it receives under its policies; cookie expiry does not determine how long all data is held by Meta. We store your choice locally in your browser for 180 days, equally for acceptance and rejection. After consent, up to 200 recent conversion event identifiers are kept in session storage to prevent duplicate counting, until the browser tab session ends.

You can change your choice or withdraw consent through “Cookie settings” in the footer by choosing “Decline”. We stop future tracking and delete Meta cookies accessible to our website. Withdrawal does not automatically erase information already sent to Meta or cookies on Meta’s own websites. Use Meta’s privacy settings or exercise the rights described above for those records.